The Top 4 Benefits of Blogging for Business
In today's digital marketing era, a business blog is more than just a tool – it's a profitable asset. Maintaining a consistent, high-quality blog library is crucial to a winning marketing strategy. Long gone are the days that websites merely served digital brochures.
The digital key performance indicators (KPIs) clearly demonstrate that it’s not enough to just purchase a domain and throw a logo and contact information on a page. Instead, quality content is king, and blogging for business is very good for business! The metrics paint a picture of your blog‘s impact and RO so you can understand the value in investing in blogs for your business.
The Key Benefits of Blogging for Business
Blogging can help your business in quite a few ways, including driving conversions and profits, building a customer base, reinforcing your value to existing clients, becoming an industry leader, and more.
Below are some of the most important benefits of blogging for business.
1. Improve search engine optimization (SEO)
One of the most critical reasons your business needs an active blog is for search engine optimization (SEO). SEO is an effective and sustainable way to drive organic (non-paid) traffic to your website.
Google assesses a few critical components when ranking websites for relevant search queries: experience, expertise, authoritativeness, trustworthiness (EEAT). Maintaining an active blog with high-quality, valuable content is a great way to demonstrate your subject matter expertise and authority in your niche.
Additionally, your business blog will cover multiple topics, helping your brand rank for more and more relevant queries — expanding your footprint.
And once you’ve published high quality blog content, other sites and social media users can link to your post as a citation, reference, or share. These inbound links are excellent for your SEO, as they signal that your domain is a trustworthy and authoritative source.
However, blogging isn't just about SEO; it's about creating valuable content that resonates with your target audience.
2. Drive website traffic
Creating a blog is one of the best ways to drive traffic to your website. Each blog post is one more opportunity for search engines to pick up your content and serve it to searchers.
People are actively looking for answers to their questions and problems, and your blog has the potential to be the educational resource they need.
Regular blogging not only improves SEO but also helps in driving traffic to your site, making your brand an industry leader.
Why does traffic matter? Think about it this way: the more traffic you get, the more potential leads there are interacting with your brand.
3. Build relationships and trust
Imagine you’re a homeowner in need of plumbing services and are choosing between a number of reputable options in your local area.
Whose expertise are you more likely to trust — a plumber whose website is nothing more than an about page and phone number, or a plumber who posts about specific plumbing issues and how to fix them?
The second plumber uses his blog to demonstrate his expertise and knowledge of his craft while also being genuinely helpful in guiding customers through their issues before charging for a house call.
This leads to not only trust in the plumber’s know-how, but a positive relationship. This is because the customer has already gained valuable insights from an expert that’s helping them solve their problem. This is the essence of content marketing!
And it’s not just a hypothetical scenario.
In fact, research shows that 82 percent of customers feel more positive about a brand after reading its content.
4. Generate leads and sales
We saved the best for last — one of the biggest benefits of blogging for business is generating leads and sales.
Your blog is not only a great way to drive traffic to your website, but you can also use it to generate leads. In order to do this, you’ll want to “gate” your “best-of” content. The well-researched, authoritative, engaging, action-oriented, conversion-inducing, problem-solving content.
Gating means requiring an email address or some form of contact information in order to access the information. Examples of premium content you can offer through your blog include:
Quizzes
Ebooks
Whitepapers
Webinars
Templates
Contests
Demos
Get in the habit of adding calls to action on your blog posts to help move your readers to the next stage. On top of that, a great blog gives your website visitors a good reason to keep coming back to your site.
Do I Need A Blog For My Business?
If you want to drive relevant website traffic, rank at the top of search engine results pages, and help potential customers find you, then yes — you need a blog for your business! In fact, marketers who blog are 13 times more likely to achieve a positive ROI.
A blog marketing strategy is a great way to take advantage of free marketing, and it’s a format that consumers prefer, too: 70% of people prefer learning about a company from a blog post rather than an ad.
Blogging For Business FAQs
Are you ready to reap the benefits of blogging for business but aren’t sure where to start? You’re not alone. We have the answers to commonly asked questions on business blogs.
Are blogs effective marketing tools?
Yes! Your blog markets your business while you sleep.
It helps you stand out from your competitors, build positive relationships with your audience, promote your products and services, and get found when people are searching for the solutions you provide.
I don’t know how to market my blog? What should I do?
Give your blog the opportunity to reach more people by promoting every new post you create.
You can do this by sharing your blog on social media and via email newsletters — and even posting guest blogs on other websites.
How often should you blog for business?
There is not one perfect answer to this question. When it comes to business blogging, think quality over quantity. However, this also depends on your niche.
If you’re in a news-heavy, fast-moving industry, you may need to publish multiple posts a day to stay ahead of the curve. If you’re focused on creating long-form content that dives deep into your particular product or service, once or twice a month may make more sense for your business.
Take into account your niche and content creation bandwidth, and then go from there. Be sure to test different frequencies to see how it impacts your website traffic. For example, what happens when you post once a day? A week? A month? Stay consistent, but don’t sacrifice quality.
Need Help With Your Business Blog?
Content by Christa has successfully helped dozens of business owners kickstart and manage their blogs that elicit profitable action and long-term growth. Blogging helps business owners and their teams explore their true purpose and expertise, breathing life into your business.
Establishing a blog may pose challenges, but Christa is here to assist you in maximizing the potential of your blogging efforts. Contact us today to learn how our blogging services can make a difference for your business!