What does a content writer do?

Content writers specialize in creating brand-appropriate written materials for digital and printed media. Professionally-written content is essential to ensuring effective search engine marketing, pay-per-click campaign performance, organic website traffic, high-performing social media campaigns, and other necessary facets of digital marketing. Content writers develop and implement new content marketing campaigns, and may also audit existing content to ensure grammatical accuracy and brand consistency.

What are the different types of content writing?

The best content marketing campaigns utilize multiple online platforms (i.e., social media, business directories, etc.) to connect to your target audience segments with solutions to their problems, answers to their queries, and interesting content to compel activity — and long-term loyalty.